Last updated: 28 May 2026
1. Who we are
This Privacy Policy explains how Aanchal Fashions (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit our website or place an order with us. We are committed to protecting your privacy and handling your data in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
The data controller responsible for your personal data is:
- AANCHAL FASHIONS LTD, trading as Aanchal Fashions
- Registered in England and Wales, Company No. 16604122
- Registered office: Ground Floor, 450 Stratford Road, Sparkhill, Birmingham, B11 4AE
- Director: Syed Muhammad Ali Shah
- Contact: hello@aanchalfashions.co.uk
2. What data we collect
Depending on how you interact with us, we may collect the following categories of personal data:
- Contact details: name, email address, telephone number
- Order details: billing address, delivery address, items purchased, order history
- Payment information: processed securely by our payment provider (we do not store full card details)
- Communications: messages you send us by email or through our website
- Optional marketing preferences, where you have given consent
3. Lawful basis for processing
- Performance of a contract: to process and deliver your order and handle returns
- Legitimate interests: to prevent fraud, secure our website, and improve our service
- Legal obligation: to keep records required by HMRC and other authorities
- Consent: for marketing communications, which you may withdraw at any time
4. How we use your data
- Processing and dispatching your orders
- Providing customer service and handling enquiries
- Processing returns and refunds
- Sending marketing communications where you have consented
- Meeting our legal and tax record-keeping obligations
5. Who we share your data with
We share your personal data only where necessary to fulfil your order or meet a legal obligation. Specifically:
- Payment processing: our payment provider processes your payment securely
- Delivery: our courier receives your name and delivery address to deliver your order
- Tax and legal compliance: HMRC and other authorities where required by law
We do not sell your personal data, and we do not share it with marketing third parties without your explicit consent.
6. International transfers
Where our payment provider processes data outside the UK, such transfers are protected by appropriate safeguards, including Standard Contractual Clauses and applicable adequacy decisions. Our delivery operations are carried out within the UK.
7. How long we keep your data
We keep order and transaction records for six years to meet HMRC requirements. Marketing data is deleted promptly once you unsubscribe or withdraw consent.
8. Your rights
Under UK data protection law, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request erasure of your data (“right to be forgotten”)
- Restrict or object to processing
- Data portability
- Withdraw consent at any time
To exercise any of these rights, contact us at hello@aanchalfashions.co.uk.
9. Cookies
Our website uses only strictly necessary cookies required for it to function and for secure checkout. For full details of the cookies we use and how to manage them, please see our Cookie Policy.
10. Security
We use industry-standard measures to protect your data, including HTTPS encryption across our website and encrypted payment processing. We do not use third-party advertising or analytics trackers.
11. Children
Our website and products are intended for adults. We do not knowingly collect personal data from anyone under the age of 16. If you believe a child has provided us with personal data, please contact us and we will delete it.
12. Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “last updated” date.
13. How to contact us
For any questions about this Privacy Policy or how we handle your data, contact us at hello@aanchalfashions.co.uk or write to us at our registered office address above.
14. Your right to complain
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk/.
